Listen to the Episode
If you want to increase your chances of landing interviews and job offers, then this episode is a must-listen. Discover how having a proper LinkedIn strategy for your job search can help you get noticed by recruiters on LinkedIn, make you more visible to hiring managers and the LinkedIn algorithm.
By following simple strategies, such as connecting with and engaging with people in your target companies, you can boost your visibility and potentially be at the top of the search results when recruiters use the LinkedIn Recruiter tool. Commenting and posting on LinkedIn strategically not only increases your visibility to professionals, but also reminds them of your skills and expertise.
Imagine a former colleague or classmate coming across your post or comment and being reminded of your user experience research capabilities when their team is hiring for a similar role. So, why resist LinkedIn when it’s where many hiring professionals hang out? Tune in to learn how to create a LinkedIn strategy for your job search to take control of your career and unlock more opportunities.
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Discussion Questions About The Episode
- Have you utilized LinkedIn in your job search or career development? If so, how has it impacted your visibility and opportunities? If not, what are your hesitations or reservations about using LinkedIn in this way?
- Reflect on your current LinkedIn activity and engagement. Are you following and connecting with companies and people relevant to your career goals? How can you improve your engagement and make more meaningful connections on the platform?
- How do you feel about using LinkedIn as a strategic tool in your job search? Do you see it as a necessary evil or a valuable resource? Share your thoughts and any concerns you may have.
- How can commenting and posting on LinkedIn contribute to your visibility and help you stand out to potential employers? Share any ideas or strategies you have for showcasing your skills, expertise, and knowledge through posts and comments.
- Are there any alternative platforms or methods you have considered using for job search or career advancement? Compare and contrast them with LinkedIn in terms of their effectiveness, reach, and audience engagement.
Sarah Doody [00:00:00]: Hey there. I’m Sarah Doody, host of the Career Strategy Podcast. Many professionals are seeking more impact, flexibility, growth, and let’s face it, getting paid what they’re worth. But how do you unlock this in your career? It starts with strategy. I’m taking you behind the scenes of what’s working for my career coaching clients. You’ll hear strategies news and actionable, yet sometimes against the grain, advice for how you can be the CEO of your career and stop in Mondays. Ready to level up your career? Let’s get after it. Welcome back to another episode of the Career Strategy Podcast.
Sarah Doody [00:00:42]: Now today’s episode is going to be extremely valuable if you are applying to jobs right now or you’re planning to do so in the not too distant future. There’s something that a lot of professionals do not do, or are scared to do, but can have a huge impact in getting interviews and getting job offers. So let’s dive in. Here’s the thing a lot of professionals do not do in their job search. They don’t leverage LinkedIn to help increase their visibility to the people who ultimately make the decisions about whether you get an interview or not, a job offer or not. And this is also about being visible to LinkedIn itself, meaning its algorithm. So we are going to go into a little bit of behind the scenes of how LinkedIn works. And by the end of the episode, I hope you’ll realize the value of commenting, posting, engaging on LinkedIn to help you be more visible to the LinkedIn algorithm itself and to people you might be connected to or not even connected to who may see your comments, your posts, etcetera.
Sarah Doody [00:02:04]: So how does the LinkedIn algorithm work? Okay. On LinkedIn, there is a tool called LinkedIn Recruiter that recruiters use to find, organize, manage candidates. They pay for this tool. Now within LinkedIn recruiter, when a recruiter searches for someone like a user experience Researcher. They will be given a bunch of search results of profiles of people that may match The criteria they are looking for because recruiters can add more criteria such as, you know, anything really, locations, school, previous companies, all these types of things. Now here’s the really important thing. The order that those candidates are listed in on that search results page is determined by the LinkedIn recruiter algorithm. Now what does that algorithm take into consideration? Many things, but one of the things is your activity and engagement level on LinkedIn.
Sarah Doody [00:03:10]: Now what does that mean exactly? That means things like if you are following the company you applied to, Are you following and or connected with people who work at that company? And are you engaging with those companies and people. Meaning, are you liking, commenting on their posts, etcetera? And another thing that you can be mindful of doing is also posting your own content to LinkedIn, which We’ll get to because that’s more about being visible to the people, so let’s just stick with the LinkedIn algorithm for now. But those are the 2 most important things you can do to help make yourself more visible when recruiters and hiring managers are searching for people like you. Now, of course, it can be extremely helpful to make sure your LinkedIn profile in general is optimized with a great headline, that your work history is flushed out, that you have a good banner image at the top of your profile. But after you do all those things, When you have an idea of companies you want to apply to, you definitely, definitely should be following those companies, connecting and following people who work at those companies, and then making sure you engage with them. And when I say comment on their posts. Don’t just use one word comments like cool, neat, thanks. That’s not really having a conversation.
Sarah Doody [00:04:43]: Right? If you take time to write more thoughtful comment, you are more likely to get noticed and be more visible to those people, and you never know when the hiring manager for the role you apply to or want to apply to might be reading those comments that you’re making on their page or on the pages of people who work in their team or department. But let’s move on to talking about why posting and commenting on LinkedIn can be really valuable to increase your visibility to Humans, how does this work? Well, think about it. If you are commenting and posting on LinkedIn, Your name, your profile is going to appear in people’s feeds when they log in to LinkedIn Dan are in the update emails LinkedIn sends you. And if you’re searching for a job right now, the number one thing you need to be thinking about is How can I be more visible to people that work at companies where I want to work, to people in my network that may not know I’m looking for a job or that do know I’m looking for a job, and how can I keep kinda gently reminding them, I’m still looking for a job? And it’s not just reminding people, hey. I’m looking for a job. It’s really about putting your skills, expertise, and knowledge on display in a way that will help remind people who you are and what you do so that if that person that you worked with 5 years ago or that you went to college with Sees one of your posts, they’re reminded, oh, yeah. That person does user experience research. And then later that day, One of their friends posts about a role that their team is hiring for a user experience researcher.
Sarah Doody [00:06:37]: Guess what? Your friend or former colleague or former classmate might be more likely to remember, hey. I should introduce my friend because I remember earlier today, they posted that they’re looking for a UX research job or they posted some article or little post they wrote about a research technique or something like that. So it’s about being visible. It’s also about putting your skills and experience on display so that you’re top of mind when people may see roles that might be a fit for you. And I know that a lot of people don’t like LinkedIn or feel like it’s evil or wanna resist, You know, playing the game. Whatever your reason is, I get it. But at the end of the day, a lot of people who do hiring hang out on LinkedIn, and they use it to do their job. You know, recruiters and hiring managers Often are paying to use LinkedIn recruiter.
Sarah Doody [00:07:39]: So you can have feelings about what you think about LinkedIn, but if you wanna get hired and get interviews, you also have to acknowledge, hey. This is kinda how the world works. And if I want to get interviews, maybe I need to hang out in the places where the people who are hiring are hanging out with. And if you can perhaps separate how you feel about LinkedIn versus the role that LinkedIn can play in your job search and the future trajectory of your career. Then I think you might notice that by being more strategic on How you use LinkedIn, you could see some of these benefits in your job search now or in the future. So I really, really encourage you to spend just a week being more strategic about how you post on LinkedIn, How you comment, who you’re connected with, and then see what happens. And you can continue doing that after a week. Or if you don’t like it, You don’t have to keep doing it.
Sarah Doody [00:08:46]: Alright. That’s all for today. I hope you have a great rest of your day. And One more thing. If you are feeling stuck in your career or you’re not sure what your next career move should be or you just wish you had a little bit more direction, then I invite you to get this thing that I created called the UX Career road map. This road map is really gonna help you recognize these five critical pieces that you need to have in place in your career before you can really get to that next level. So if you want your copy, just check the show notes below or go to career strategy lab.com/ road map, and I’ll email you your copy. Alright.
Sarah Doody [00:09:38]: That’s all we have for you today. I will talk to you in another episode. See you later. Thanks for listening to the Career Strategy Podcast. Make sure to follow me, Sarah Doody, on Twitter, Instagram, YouTube, or than if anything in today’s episode resonated with you, I’d love to hear about it. Tag me on social media or send me a DM. And lastly, if you found this episode helpful. I’d really appreciate it if you could Share it with a friend or give us a quick rating on Spotify or review on Apple Podcasts.